did rebel yell bourbon change its name

The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. That is really lame. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. The distillery is located in Bardstown, a town known for its bourbon heritage. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Consider this similar product. If youve got a problem with a brand distancing itself from the CSA then youre the problem. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. They were trying to distance themselves from that heritage because its becoming less an less accepted. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). who-ey! 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I have been on Rebel Yell before and after the name change, and it is still the same fun ride. You know that, right? With the news of the name change of the Rebel Yell being the last straw. To me it was just a name given to a coaster, devoid of any historical or political significance. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Rebel Bourbon - Defiantly Smooth Wheated Bourbon Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. But Racer 75? While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Tons of bottles out though. The W.L. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Weller. Without fail, it was Yellowstone or Rebel Yell. The Yellow Stone brand was discontinued in 2015. As a note, we compare prices from various Total Wine locations across the US. Finish: Sweet honey and light pepper and spice. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. I live in Alaska, by the way. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. The original name of the company was W.L. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". and our 1872) to form the Stitzel-Weller distilling company in 1910. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Oddly the 10 year picture on that site still says Rebel Yell. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. This product is available only in our gift shop, and it may not always be available in a particular size. Especially for those of us that have been riding it since the 70s," said one more. It was also a favorite of Rolling Stones guitarist Keith Richards. WorldSeries2021 6 mo. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Imageused underCCby Mr. Gray. Rebel bourbon is made in Kentucky, the heart of bourbon country. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". The 75 refers to 1975, the year that the ride opened. The rebel yell has also been likened to the scream of a cougar. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. And Charley said, "Well it wouldn't be proper since I sold it." Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. The Confederate yell was intended to help control fear. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Hit it on the desktop version of the site. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. This nose is sweet and much more grain forward in its aromas. "Who Whipped Whom? He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Give me a break! Good one. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . By using this site, you agree to our Terms of Use. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. . "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. I find 'Yell' quite offensive. It was just a name. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Award-winning Rebel Yell bourbon dates back to 1849. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Rebel Yell (bourbon) - Wikipedia I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Now that weve covered the basics, its time to get into the real reason you are here. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. ago One is less overtly pro-slavery and pro-confederacy. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Quick everyone buy up the Rebel Yell bottlings before they are gone! lol. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. The most notable thing about Rebel Bourbon is their use of wheat. Racer 75 is fine, as long as they actually RACE the trains! 3 charred oak barrels. When it was launched, it was only available south of the Mason-Dixon line. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. We all know why your pleasing the pc crowd. Click here to learn all about mash bills. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. sberto 2 yr. ago It's up to the distributor in your state. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Why did they HAVE to choose such a name in the first place? An American classic is reborn for anew era of rebellion! Rebel Yell - the Next Chapter in A Storied History QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. I for one am glad they did. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. While the connection to the Civil War was obvious, the name never bothered me. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. For the Trailblazers. Lets pour ourselves a glass and find out. And he said, "Well if you don't pick it up we're thinking of picking it up." New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Aaron joined the drinks industry in 2013. The '75' refers to 1975, the year that the ride opened. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. With that effort, the price has went up a bit, too. A big, round body with a palate that follows the nose - honey . Changing it just seems to serve no purpose and make the park seem more bland. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Did something happen with Rebel Yell bourbon? : r/bourbon Rebel Yell was a term used to describe the battle cry of the confederate army. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell Has a Cool New Look and Two New Bourbons Yes. It is only a name. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. The Rebel Yell brand is currently produced at the Luxco distillery. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Honestly, at first, I thought more about the Billy Idol song. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash The Rebel Yell is still available for purchase. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Do you support the move? For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us.

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